Augmented Reality is a type of virtual reality that aims to
duplicate the world's environment in a computer.
An augmented
reality system generates a composite view for the user that is the mixture of
the existent scene viewed by the user and a practical scene created by the
computer that augments the scene with additional information.
Augmented reality is cutting-edge technology that allows for a
digitally enhanced view of the real world, connecting you with more meaningful
content in your everyday life.
The virtual scene produced
by the computer is designed to enhance the user's sensual perception of the
virtual world they are seeing or interacting with.
The goal of
Augmented Reality is to create a system in which the user cannot tell the
difference between the real world and the virtual augmentation of it.
By using camera and sensor in a tablet and smartphone, AR provides layers of
digital information – videos, photos, sounds – directly on top of items in the digital world.
Now a days, Augmented Reality is used in robotics, military training, engineering design, ,entertainment, manufacturing and many more.
With AR, it is easy to have a great digital experience on top of
interactive magazines, ads, packaging, business cards and other items.
- See videos play on top of advertising in magazines or on posters
- Watch as food packaging comes alive with links to helpful recipes
- Share an interesting article that you read immediately with your friends via social media.
- Instantly buy items straight from your phone just by scanning your favourite magazine or catalogue.
- Explore a new city with helpful tips to discover even more
MAKE AUGMENTED
REALITY PART
OF YOUR EVERYDAY LIFE
OF YOUR EVERYDAY LIFE
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